To build their luxury culture
In Tokyo’s chic Ginza (Ginza) business district, opened in 2003 Gucci flagship store here, causing consumer and industry concerns.
According to the Japanese Real Estate Institute released a report, where the premium for the 12,753 U.S. dollars per square foot, the store will cost about 80 million U.S. dollars. Although the Ginza flagship store is Gucci’s biggest investment in the retail one, but its real significance lies, luxury retailers began to take department-store strategy.
This dazzling flagship store, decorated with beautiful mahogany and travertine, the shop contains three handbag departments,Replica Gucci Bags, two jewelry department, men’s and women’s Division, a provision of Gucci chocolate cafes, art galleries and an activity of a hall.
Only products are not enough
“Long experience”, a luxury brand, the primary factor in consumer loyalty. Mark Lee said: has its own cultural performance space, art galleries and bookstores, as Gucci goal.
Now, Gucci’s flagship store in Ginza Art exhibitions were held, such as display Gucci85 anniversary commemorative book of photos, this implies that what is clearly “Gucci is a taste to create, but also the know how to appreciate culture.”
Shopping is entertainment
Relevant laws in the field of luxury goods business people Devlin said, “As art exhibition space, they do not big enough, can not play with the gallery the same effect. This makes it show the original colors – a marketing strategy nothing. ”
Gucci flagship store in the “vertical structure” to make it to the cafe and gallery high, to encourage customers to walk through the store up. Art and coffee shop another attraction: as a new fashion line to promote the retail sales as a new art exhibition or a Gucci chocolate, might also play the same result.
Luxury brand business model is the same: you will potential customers in the store longer, where they spend the greater the chance. Gucci has created its own luxury culture.
From family business to the Group Development Strategy
Gucci was founded in 1921, this annual Guccio Gucci learn from overseas experience in Italy return home, and in Florence opened its first store. Florence, the main selling handicrafts made leather goods. In a few years, Florence shop attracted many international customers with unique tastes, driven by the unprecedented success of Gucci’s business is rapidly expanding, and in 1938 opened in Rome’s Via Condotti store.
With many luxury brands to keep the family tradition of different business models, Gucci began to group management road.
In 1998,Discount Gucci bags, Gucci was European Press Foundation named Outstanding companies in Europe, then, Gucci by PPR (Pinault-Printemps-Redoute)’s assist in the development,Discount Gucci bags, PPR invest 290 million U.S. dollars in exchange for the Gucci40% stake in Gucci from the beginning of the development group process.
Subsequently, Gucci Group acquired Yves Saint Laurent Rive Gauche Yves Saint Laurent Beauté company and the company, Yves Saint Laurent Beauté’s group owns YSL, Van Cleef & Arpels, Oscar de la Renta, Fendi and Ermenegildo Zegna brands fragrance franchise ; in 1999, Gucci Group acquired the Italian shoe company Sergio Rossi 70% of control; in May 2000, Gucci Group acquired the world’s oldest jewelry, watches and perfume brand Boucheron International SA, the same year in December, Gucci Group acquired the British fashion brand Alexander McQueen 51% of the shares and the U.S. watches manufacturers Bédat & Co .. 2001 年, Gucci Group and the Italian leather goods company Bottega Veneta signed a purchase agreement, Gucci Shoes,the company acquired the 66.7% (subsequently increased to 78.5%) of the controlling stake. In the same year, Gucci Group announced an agreement with Stella McCartney, Stella McCartney and common development to a global brand name and to sell mainly women’s apparel and accessories. July 2001, Gucci Group and the French fashion brand Balenciaga SA agreed to acquire 91% stake in the brand.