Gucci Men’s Collection Fall / Winter 2008-2009
Frida Giannini unique talent and passionate disposition has fueled her emergence as an international designer for one of the most famous luxury fashion brands.
In September 2002 she joined Gucci as Handbag Design Director. Two years later she was in the unprecedented role of Creative Director of Accessories in charge for bags, shoes ordered, suitcases, small leather goods, silk, fine jewelry, gifts, watches and eyewear. She took the position with her trademark confidence and conviction, and has a powerful point-of-view accessories on the market back home.
By reinterpreting iconic elements has in the past Gucci, including the Flora scarf patterns and equestrian statues, as they constitute a rich heritage with new energy and modern sex appeal.
In March 2005 she was contributing creative director of Gucci women’s ready-to-in addition to their responsibilities for all accessories. In January 2006 she was charged also with men, so for the sole creative director of the label. Her fresh and joyous vision with her intelligent interpretation of the Gucci legacy has delighted fashion followers connected to the world. Is she from Hollywood, where her designs frequently grace the red carpet to embrace. Frida approaches her life as passionately as she works. Her humor, intelligence and refined aesthetic instincts shine through all their designs. It has the same rating for a 1950 Raphael chair when they do not for a new wave David Bowie album cover. Through her frequent travels she constantly expands its range of inspiration and cultural experiences. Their well-rounded lifestyle makes her appreciate the needs of modern Gucci woman. It balances the requirements of a brilliant career with the laughter and intimacy of family and friends. Credit to her warm and optimistic personality to the sunny Roman way of life, Frida is a true embodiment of Italian style.
As the brand, they decided to Frida base in Florence both her professional design and personal life. She works in the offices of Gucci in the city and lives with her husband in an apartment of the 15th Century in the center of Florence.
