Men’s Collection Fall Winter 2009 2010
Reigning over the creative world of the brand Gucci, Frida Giannini is setting its enormous power and creative interpretation of the icons of the brand.
A simple and modest young woman from Rome, Frida Giannini is far from the world of glitz and beau monde. A music lover, collect records. Persistence and attention to detail, they can often be found in the workshops with the workers and technicians, ensuring the selection of appropriate materials. This is part of her secret. Your golden fingers and her imagination to rest.
Their vision of the brand – is upbeat, light and flowery – marks a return to traditional codes of the Gucci horse and stirrup, the GG logo, the Flora pattern … This is evidenced in Gucci La Pelle, the new collection of leather goods brand, takes up to two legendary icons, the GM and the horse-bit, seen with a revolutionary technology (hot stamping, polishing and finishing) with natural wax. This collection is in all lines of Gucci accessories available: handbags, shoes and small leather goods. Scarves in velvet, silk or cashmere, with the GM logo, and the horse bit marked, making exit the program.
Gucci themes of power and sensuality are reviewed. The new learning and women’s ready-to-wear collections were immediately successful, and increase sales.
